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Section: Business > Marketing

Boosting Social Media Engagement

10 Social Media Best Practices

Meevo released their top 10 social media dos and don'ts from making relevant content to answering questions and comments.

$pa Marketing: How to Be Influential

$pa Marketing: How to Be Influential

Now is the perfect time to use your social media platform(s) as an influencer. Not only can it help you grow your business, you might be surprised by how much fun (and money) you can gain by doing it.

The Key to Gathering Game Changing Testimonials

The Key to Gathering Game Changing Testimonials

You have a limited amount of time to get a good testimonial from a client, so you need to make gathering their feedback as easy and efficient as possible.

$pa Marketing: How to Hit Your Reset

$pa Marketing: How to Hit Your Reset

Using our reset buttons when we feel the need for change or improvement is a powerful reminder that it’s never too late to start over, or start fresh.

$pa Marketing: Get Started with Pay Per Click Advertising

$pa Marketing: Get Started with Pay Per Click Advertising

Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.

$pa Marketing: Video Marketing that Grabs Viewers

$pa Marketing: Video Marketing that Grabs Viewers

In this article, we discuss how successful video marketing works and most importantly, how to use videos to help grow your beauty biz.

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5 Tips to Make the Most of Your Marketing Dollars During a Recession

Cutting back on marketing, even during a financial downturn, is a mistake! Here are 5 ways to leverage your marketing dollars during a recession.

5 Questions to Build Your Skin Business

5 Questions to Build Your Skin Business

Here are five questions you should consider when approaching the business of skin that will take you on a journey from client discovery to closing the sale with a professional recommendation.

$pa Marketing: How to Grow Your Biz with E-mail Marketing

$pa Marketing: How to Grow Your Biz with E-mail Marketing

E-mail marketing is a strategy that involves sending emails to people who are interested in your topics, products or services.

$pa Marketing: Finding and Fueling Your Magic

$pa Marketing: Finding and Fueling Your Magic

Take some time each and every day to reflect on what gets you motivated to keep going. When you step off course, commit to stepping right back on and making your dreams come true.

How Gen Z is the Generation Changing Beauty

How Gen Z is the Generation Changing Beauty

A perfect word to describe this generation and their buying habits would be: intentionality. So, skin experts, think, create and deliver with intention.

$pa Marketing: Streamline Your Business with SEO Best Practices

$pa Marketing: Streamline Your Business with SEO Best Practices

Knowing your business’s most searched keywords and phrases is important; implementing them will not only allow customers to more easily find the products and services they want, but can also dramatically boost your SEO rankings.

5 Positive Uses of Social Media for the Spa Professional

5 Positive Uses of Social Media for the Spa Professional

Social media has been and continues to be the bridge that fills the gap in wellness, as well as creating a broader conversation and access to many more consumers.

Marketing & Service Strategies for Attracting Gen Z Clients

How To Make the Gen Z Client a Loyal Customer

Understanding the Gen Z consumer requires taking a full 360 approach from the product services and retail offerings you provide, to the impactful marketing strategies you implement.

$pa Marketing: Hitting the Mark with Guerrilla Marketing

$pa Marketing: Hitting the Mark with Guerrilla Marketing

There are so many easy ways to incorporate guerrilla marketing tactics into your business. Get creative, think outside the box—and get out there are grab your loyal customers.

Spa Marketing: Service Experience Magic

$pa Marketing: Service Experience Magic

This article will dive deep in the service strategies a company can use to ensure that they create a memorable experience for every client.

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7 Tips for Enhanced Spa Success

Let’s look at some key focus areas that can set your business and your team on a stronger track.

$pa Marketing: Driving Traffic and Building Your Audience

$pa Marketing: Driving Traffic and Building Your Audience

You’re business is only going to do as well as the size of your audience, and how well you’re able to capture and keep that audience.

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