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Section: Business > Finance
Finance
Should You Adjust Your Prices? The Pandemic Perspective
Leave it to a pandemic to force us all to become uncomfortable and give us opportunities to refresh our perspectives, and knock the dust off our spa menus and offerings.
Finance
Global Spa Resources Platform Helps Streamline Business Management
Check out Susan Yardley's Global Spa Resources (GSR) platform to help run your business more smoothly, from product acquisition to onboarding employees.
Industry News
Entrepreneur Launches Beauty Map App
The app functions as a centralized hub for consumers seeking the best beauty and cosmetic medicine providers, locally.
Customer Service
$pa Marketing: 6 Training Tips for Front Desk Perfection
With just a few tweaks in your typical front desk routine, you can easily add significant sales to your bottom line—no pushy sales tactics required.
Marketing
Pivoting Your Spa Biz Strategy
Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?
Customer Service
The Power of Persistence
Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.
Customer Service
Outsourcing Handwritten Notes Can Elevate Your Customer Service
Handwritten notes can take customer experience to the next level. Here's one company that will help streamline the process for your business.
Finance
Square Unveils New Features
Take your salon management to the next level by using Square Appointments and its latest features.
Regulatory
Apply for the Employment Retention Tax Credit
If your spa has been negatively impacted by COVID-19, you can apply for the Employment Retention Tax Credit.
Customer Service
$pa Marketing: What’s Your Follow-Up Plan?
Here's why you should have a follow-up system in place for both prospective and existing customers.
Finance
Fresha Pro Beauty Software Gets $100 Million Investment
With the inclusion of previous investors, Fresha has fundraised $132 million.
Customer Service
Image Is Your Business
In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?
Marketing
Amplify Your E-mail Marketing
Sending e-mails is a great way to stay connected to our clients. Particularly right now, our clients are looking to us for inspiration, information and education!
Marketing
Shoestring Spa Marketing
While marketing is one of the most important aspects of your business’ success, tracking your referrals, projecting your costs and using a variety of low-cost methods will maximize your returns!
Regulatory
Americans Turning to Beauty and Wellness Industries for New Careers Amid COVID-19
Booksy, a popular booking app for beauty and wellness businesses, has released data showing that new industry talent is on the rise.
Retail
Transform Your Business with Private Label Skincare
Launching a private label skincare line can be a transformative, profitable move for estheticians, spas, and medical practices. We make it easy with low minimums, education, marketing, and graphic support.
Industry News
Learn Spa Business Tips, Tools & Strategies at Face & Body Virtual
Face & Body Virtual on May 23-26, 2021 will feature multiple business classes that teach strategies, tools and tips for spa success from industry pros.
Marketing
8 Top Tips for Networking
This article focuses on helping estheticians create a career network that’s filled with professionals and entrepreneurs with whom they share common connections and/or interests.
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