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Section: Business > Finance
$pa Marketing: What’s Your Follow-Up Plan?
Here's why you should have a follow-up system in place for both prospective and existing customers.
Jul 7th, 2021
Fresha Pro Beauty Software Gets $100 Million Investment
With the inclusion of previous investors, Fresha has fundraised $132 million.
Jun 14th, 2021
Image Is Your Business
In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?
Jun 3rd, 2021
Amplify Your E-mail Marketing
Sending e-mails is a great way to stay connected to our clients. Particularly right now, our clients are looking to us for inspiration, information and education!
Jun 2nd, 2021
Shoestring Spa Marketing
While marketing is one of the most important aspects of your business’ success, tracking your referrals, projecting your costs and using a variety of low-cost methods will maximize your returns!
May 5th, 2021
Americans Turning to Beauty and Wellness Industries for New Careers Amid COVID-19
Booksy, a popular booking app for beauty and wellness businesses, has released data showing that new industry talent is on the rise.
May 4th, 2021
Transform Your Business with Private Label Skincare
Launching a private label skincare line can be a transformative, profitable move for estheticians, spas, and medical practices. We make it easy with low minimums, education, marketing, and graphic support.
Global Beauty Private Label / Control Corrective
Apr 30th, 2021
Learn Spa Business Tips, Tools & Strategies at Face & Body Virtual
Face & Body Virtual on May 23-26, 2021 will feature multiple business classes that teach strategies, tools and tips for spa success from industry pros.
Apr 15th, 2021
8 Top Tips for Networking
This article focuses on helping estheticians create a career network that’s filled with professionals and entrepreneurs with whom they share common connections and/or interests.
Apr 1st, 2021
Upgrade Your Skin Knowledge at Face & Body Virtual
Skin Inc. and MedEsthetics can’t wait to combine our two audiences for four days of knowledge, techniques, specials and fun at Face & Body Virtual, May 23-26, 2021.
Mar 31st, 2021
Genbook Wins 2020 App of the Year
The Best in Biz Awards has recognized Genbook as its 2020 app of the year.
Mar 26th, 2021
Terri Ross Introduces APX Business Intelligence Platform for Aesthetic Practices
Terri Ross has launched APX by Terri Ross, a business intelligence platform to help aesthetic practices increase revenue and retention.
Mar 23rd, 2021
Ishga and Cutitronics Bring Digital Skin Care to Spas
A new technology will allow spas to recommend skin care and optimize results between treatments.
Mar 15th, 2021
How Too Sell Like an Influencer
Estheticians and skin care professionals are becoming the new professional influencers at the forefront of the skin care sector.
Mar 2nd, 2021
Touchless Tech Is Taking Over the Spa Industry
The pandemic has caused the professional wellness and beauty industries to amp up its use of touchless technology, keeping staff and clients safe during appointments from start to finish.
Feb 17th, 2021
10 Best Practices for a Profitable Spa Website
As part of GSN Planet's Online Marketing for Spas webinar series, Universal Companies VP of marketing Camille Tillman taught attendees 10 best practices for using their website to draw in clientele.
Universal Companies, Inc. DO NOT USE
Jan 29th, 2021
Reflections: Starting Fresh
In this issue of Skin Inc., you will find tools to help get your spa in order and only keep the things that bring you joy.
Jan 12th, 2021
Spark Joy in Your Spa Space: Clearing the Clutter
KonMari is indeed relevant and trending, along with many other Japanese wellness trends. This is beneficial because many spas could sure use a refresh of the spirit, a spark of joy and the release of old things that no longer serve or suit their owner.
Jan 7th, 2021
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