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280 Results
Type: Article
Section: Business > Retail
Equipment/Tools
Eight Home Devices to Boost Skin Success
Technology continues to boom and grow in the industry, which includes the home-care technology used in devices. See what at-home devices you need to get your clients trying.
Marketing
$pa Marketing: The Art of the Add-On Sale
“Success is not a big step in the future; success is a small step taken right now.”
Marketing
Building Male Clientele
With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.
Marketing
$pa Marketing: Emotional Buying Behavior
People buy through their emotions, which can be a great tool when it comes to sales. Instead of logically trying to sell someone a product, appeal to their emotions.
Retail
Faux Experts On The Rise
Take Back Your Retail Sales from the Fake Beauty Experts. Show your clients why you know what you're talking about and should be their trusted source for their skin care needs.
Retail
The Importance of Inventory Control
Inventory control is an important responsibility for any spa owner or manager, and being able to keep it under control requires knowing how much product you have and comparing it to how much you should have.
Retail
Upselling
Retail is a very important part of making a profit in the spa industry, but it doesn't always feel natural. We've got the top tips for you to learn how to upsell to your clients in a way that feels right and natural.
Retail
Selling is Influence: Nothing More, Nothing Less
Successful selling is an essential piece to any business, but before selling anything you need to know how to positively influence a conversation. These tips will have you selling like crazy in no time.
Retail
Owning Your Retail
Retail is so vital and important, so if you want to boost yours you have to learn how to own it. This article outlines ways you can master the art of providing excellent retail that your clients will be begging to buy.
Marketing
$pa Marketing: Light It Up with Holiday Advertising
Clients need motivation to hop into buying mode; if you want them to share the excitement of what you’re offering (and get them to share their pocketbooks), you have to motivate them.
Finance
7 Ways to Increase Your Nail Revenue
Increasing your revenue might be at your very fingertips...literally. Putting extra effort in your nail and hand treatments can be the perfect add ons to boost money. See how.
Retail
Then & Now: Sales and Marketing
Sales and marketing is a constantly adapting field, and it is important for esthesticians to stay on top of what is changing and how they can optimize on it.
Trends
Millennials on the Move
Millennials are making waves in the spa industry. The influential aspects of millennials spread across trends with how they collect experiences in the spa and share them. So, how should you make the most of them?
Retail
3 Things Clients Want From Beauty Brands
Getting clients to buy retail can be very difficult and stressful when they choose not to. These three tips will show you a new approach you can take selling clients retail by looking through the eyes of a beauty brand.
Retail
10 Genius Tips To Steal From Retail Stores
Sales is a part of almost every job, but one job that excels in sales would be retail. That's why we've snagged 10 amazing tips that we've learned from retail stores and provided them here.
Retail
All Ears: How Listening is Your Greatest Sales Tool
Your best asset to your sales are actually attached to your head. Listening to your clients and what they want can make a huge different in them making a purchase by the end of their treatment.
Finance
12 Money Makers: Face & Body Northern California Classes Sure to Bring in More Bucks
Face and Body has everything you need and more to get the right tools for bettering your business. Check out which business classes you NEED to take.
Trends
Customize Your Esthetic Education: Face & Body's Spa Pod Breakdown
Face and Body Northern California wanted to take customizing your education a step further, so see what this years spa pods are really all about.
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