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Mintel Group Ltd

Articles & News
Mintel shares, 'It will be imperative that new technology is humanized, particularly AI. For example, German juice brand EckesGranini has partnered with Microsoft to integrate intelligent data into its supply chain. The marketing video announcing the partnership draws attention to how this technology makes a positive difference in their producers’ lives, not just making production more efficient.'
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2025 Global Food and Drink Trends: Balancing Health, Indulgence & Navigating Supply Chain Disruptors
Mintel shares insights into the 4 trend predictions driving consumer purchases in 2025.
Oct 21st, 2024
Over 190 products – all of which are new or have been launched within the past six months – will be displayed in the Innovation Zone.
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The Innovation Zone at in-cosmetics Global to Showcase Over 190 Recent Products
Over 190 products – all of which are new or have been launched within the past six months – will be displayed in the Innovation Zone.
Apr 9th, 2024
young girl at home using internet
Trends
Gen Z Prioritizes Sustainability & Convenience in Aesthetic Purchases
Mintel's 2023 U.S. Gen Z Beauty Consumer Report found that younger consumers care about ethical practices, use Tik Tok to find trends and react strongly to impulse marketing that emphasizes exclusivity and limited availability.
Jul 11th, 2023
The fragrance category, thanks to its connection to memories and emotions, can help consumers seek joy in everyday moments.
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4 Key Fragrance Trends for 2023 According to Mintel
A Mintel analyst weighs in on current trends and consumer demands driving the industry.
Apr 13th, 2023
While snacks inspired by flavorful dishes are not new to the market, products with intriguing but believable flavor combinations can be an easy and fun solution to satisfy certain food cravings.
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3 Evolving Snack Market Trends According to Mintel
Mintel U.S. Food and Drink analyst weighs in on developing consumer trends driving flavor innovation.
Apr 3rd, 2023
OVR's ION3's reusable scent cartridge has nine base scents that can be used to create multiple combinations and variations.
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[Updated] 8 Artificial Intelligence Technology Advances in Flavor and Fragrance
Discover the latest AI platforms, technology and partnerships.
Feb 7th, 2023
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