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Trends
5 Micro Trends in Beauty & Pro Makeup
While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.
Polls
The 411 on Extending Your Services into Eyelash Extensions
Trends
5 Exciting Skin Care Trends to Look Out For
Latest
Sponsored
MyoCalme™ Pro: Nurture Sleep and Improve Recovery For Your Spa Clients.
Check out 7E Wellness's newest professional device, The MyoCalme™ Pro. Learn more about the many benefits of cranial electrotherapy and how you can use it to create the most relaxed spa experience for your clients!
Makeup
4 Pro Makeup Trends to Expect to See on the Oscars' Red Carpet
We spoke with Emmy-award winning, celebrity makeup artist and 2024 Oscars Department Head of Makeup, Bruce Grayson, about the top makeup trends we can expect to see both on and off the carpet.
Makeup
The Definition Of Glam Good Lashes: RapidGlam™ Mascserum
Learn 11 facts that define why a mascserum should be in your clients' daily lash routine. RapidGlam’s state-of-the-art formula maximizes the look of natural lashes instantly while soaking the hair in healthy hair ingredients for long term benefits.
Facial
6 Tips for Expertly Sculpted Brows that Wow
We have gathered advice from industry professionals on brows, and we are bringing these tips to you.
Facial
The Art, Technique and Experience of Brow Services
Here are some pro tips to elevate your brow game and stand out from the competition.
Makeup
Don't Skip the Details: Masterful Makeup for Special Occasions
Check out these top tips to get your clients the best makeup application for special occasions.
Makeup
Expert Tips on Professional Lash Services & Trends
We have gathered expert advice from industry professionals on lashes, and we are bringing these tips to you!
Facial
How to Protect Lash Integrity During Professional Services
Here are top tips for providing eyelash services that look natural, while at the same time considering the overall health of the eyelashes.
Makeup
Trendsetting 2023: Why This Year’s Makeup Trends have Something for Everyone
Allure summed up the 2023 style trend in one sentence, “where grunge meets glamour.” We’re breaking all the rules in 2023!
Makeup
Ask The Esty... Growing Your Professional Makeup Business
Industry pro, Deedee Crossett, answers your burning questions about the industry every month.
Treatment
Industry Pros' Essential Tips for Bridal Skin Prep
We have gathered expert advice from industry professionals on bridal treatments and trends, and we are bringing these tips to you.