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Nutricosmetics: A New Way to Beauty

By: Eleni Grammenou
Posted: September 17, 2008

page 4 of 4

The challenges for manufacturers will be to raise awareness and educate consumers as to how nutricosmetic products work and prove their efficacy. Western consumers will be harder to convince, as they are much more skeptical about product claims that relate to beauty. The use of nutricosmetic products is expected to be more widely accepted among Asian consumers—particularly in Japan, where the use of functional products, vitamins and dietary supplements is the highest.