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The Way to Wellness

By: Mary Bemis
Posted: June 23, 2008, from the June 2006 issue of Skin Inc. magazine.

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Sanctuary Camelback Mountain Resort and Spa in Paradise Valley, Arizona, also recently added a women’s wellness component, partnering with a spa expert to offer Satori—a destination spa program designed for women who seek tranquility and rejuvenation. Satori is Japanese for “enlightenment.” The four-night program features lectures on topics ranging from nutrition and personal training sessions to astrology and inner harmony.

And yet another new women’s wellness program just launched at Castle Hill Resort and Spa in Ludlow, Vermont—a member of the Small Luxury Hotels of the World. The resort’s Women’s Wellness Getaways include meditation and healing with music, as well as nutritional lectures and a plethora of physical activities. The packages last for two or three days.

Integrating the concept

So how do you tie the wellness concept into your spa environment? “The opportunity is there for a spa owner to create wellness in many layers, starting with the ambiance and environment to offering wellness- and ritual-based therapies to retailing at-home regimens,” says Ma Cherry, founder of Ayuroma. “To successfully operate the wellness concept, it’s crucial to stay away from quick fixes and fad pitfalls. The key is a well-researched and well-thought-out blend of information, services and products. The spa needs to bridge a client’s wellness needs with its offerings, enticing and pleasing the client’s senses.”

Tracy Lee, director of spa development and operations at Augerge Resorts in Mill Valley, California, adds, “The best way for a spa to integrate wellness is to know your market. Really understand what your clientele wants. Unless you operate a destination spa, most facilities cannot offer a full range of fitness classes, mind and body lectures, nutrition counseling and spa treatments. Understanding what your clients need and want, and then matching that with what works with your business model, will allow you to incorporate wellness into your program and still have a sustainable operation.”