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Innovation: 8 Ways Laser Hair Removal Is Redefining Its Niche

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By: Tracy L. Drumm
Posted: November 2, 2010, from the November 2010 issue of

Abstract: The growing demand for laser hair removal services has this aesthetic treatment finding a spot in many practices. With the correct equipment, right support and proper positioning, laser hair removal treatments can become a lucrative option for any medical business, but they require the due diligence of finding the device and systems that work best for you.

Frivolous purchases and lavish lifestyles have seemingly become passé in this post-recession world. The pendulum shift and new economic climate has left many practitioners seeing a decline in the previously steadfast growth of their aesthetic practices.

A common thread for the offices that have remained resilient to financial woes is offering enough treatments to satisfy patients’ needs. By diversifying your toolbox of treatment options, you are creating a loyal patient base with strong retention rates. The American Society of Plastic Surgery reports nearly half of all aesthetic patients receive multiple treatments in the same year, meaning your Botox patient is likely getting laser hair removal or facial fillers as well.

One tool being dusted off and boosting profits for hundreds of practices is laser hair removal. Although laser hair removal has had a place in the industry since the early ’90s, recent technological advancements and tremendous innovation from leading laser companies have helped reawaken this market. Due to the following eight advancements, laser hair removal devices have become a reliable revenue-generating tool for practices across the nation.

1. Technological revolution

One such device getting buzz for changing the business of hair removal is the LightSheer Duet from Lumenis. According to the company, this machine allows treatments to be performed up to 75% faster than past generations; for example, a service that previously took an hour is now taking only 15–20 minutes. The Duet also has removed headaches associated with laser hair removal by utilizing a vacuum headpiece and lower fluence levels, resulting in a more comfortable treatment for the patient and eliminating the need for topical anesthetic.