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Depilation IS Skin Care

By: Lynn Maestro
Posted: November 24, 2009, from the December 2009 issue of Skin Inc. magazine.

As many spa professionals know, depilation is no longer considered a trend, but a mainstay of a successful skin care facility’s menu. As long as there is hair where people don’t want it, depilation is here to stay. Hair removal is a service that crosses all boundaries, races and religions as it has quickly become an important part of today’s beauty regimen for women and men of all ages.

The real trend in depilation today is positioning this service as a true beauty treatment—an additional opportunity to care for the skin, which goes hand-in-hand with caring about your clients’ health and safety. And one of the most key and timely factors in this trend is the importance of sanitation.

Earlier this year, the industry experienced an uproar as state officials in New Jersey made moves to ban Brazilian and other waxing services done by estheticians. These days, clients are privy to a massive amount of information at their fingertips via the Internet, and, within hours, the story spread like wildfire. Though ultimately New Jersey backed off the ban in favor of “reviewing and establishing safeguards for those who provide the service,” there are still lawsuits being persued against the New Jersey state cosmotology board.

When a Google search on the term “dangers of Brazilian waxing” leads to more than 35,000 hits, it should ignite a spark of urgency for skin care professionals to take the sanitation of hair removal services seriously. Commit to bringing your depilation services to the highest level of integrity, and work to educate your clients on your spa’s commitment. With hair removal being such a lucrative spa offering, skin care professionals don’t want consumers to be afraid to receive this service. It’s important to encourage your state boards to be proactive instead of reactive in these instances, especially as it is well-known that every state board is different. To find contact information for your state’s esthetic governing board, log on to www.SkinInc.com/statelicensing.

It is also essential for spa industry professionals to take the time to rebuild and re-establish the integrity behind this skin care service. Although in the past depilation was thought of as an accessory or an add-on treatment—or even simply as a really painful experience—today’s techniques and products have changed that positioning. Depilation is a profitable staple of the spa menu, and to keep it that way, professionals must take their clients’—and their own—health and well-being very seriously.