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Profit from Eyebrow Design and Brazilian Waxing
Posted: November 25, 2008, from the December 2008 issue of Skin Inc. magazine.
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Money is what you stand to lose by not providing these services. Historically, when the economy gets tough and clients tighten their belts, the perceived luxury services, such as facials and massages, are the first to go. Waxing, on the other hand, has become a necessity for some, ranking up there with hair and nails; therefore, it will sustain you through the lean times.
Look at it this way: Many facial services are 60 minutes in length with an average cost of $60. A Brazilian service often is 30 minutes with an average cost of $50. So potentially, in the time it takes you to do one facial for $60, you can do two Brazilians for $100 or more.
The stats on wax
The supplies you need to perform waxing services are minimal and extremely affordable. See Supply Cost for Eyebrow and Brazilian Waxing for a conservative estimate of product costs. See Amount Yielded by One Can of Soft Wax and Amount Yielded by One Can of Hard Wax for a breakdown of profit per eyebrow design and Brazilian waxing service.
So with all that money to be made, why aren’t you cashing in? The likely reason is fear. Eyebrows are quite possibly the scariest service ever. They sit right on the face, front and center, for the entire world to see. Those who have mastered the art of eyebrow design are practically initiated into sainthood for the miracles they perform. Yes, there is stress, but remember that the difference between failure and success when it comes to brows and Brazilians is training and practice.
Done correctly, eyebrow design is one of the most rewarding services you will ever perform. A properly placed and proportioned set of brows has the ability to change the shape of the face, create balance, give the illusion of a more youthful appearance and heighten your client’s self-esteem. It’s quicker than plastic surgery with less downtime—who knew eyebrows could do all that?