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9 Tips to Attract Laser Hair Removal Clients

By: Elise Oberliesen
Posted: October 27, 2010, from the November 2010 issue of Skin Inc. magazine.

Women are hard-pressed to give up pricey lipsticks, even during hard times, and this mindset migrates into other beauty realms, as well. Even during the recent recession, thriving laser hair removal spas and clinics reported back-to-back appointments, little time for lunch and additional staffing needs.

Consider the following tips that will have clients tossing their razors and frequenting your spa.

1. Save clients money

Debbie Kenney, RN, owner of Affordable Laser, LLC, in Broomfield, Colorado, is a master of providing creative pricing models and referral incentives. She advertises savings in real money. With each $25 referral bonus, it’s clear why daughters bring their mothers and mothers bring their co-workers to her clinic. “One of our biggest sources of business is personal referrals,” Kenney says. “It is about exceeding expectations and letting your client do your referrals for you.”

Twice a year, she offers a buy-four-get-two-free option, and that means hundreds in savings that drives increased client appointment bookings, she says. Clients patiently wait and cheerfully anticipate the cost savings. “They are real deals; it’s not $5 off,” Kenney explains.