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Building a Re-youth Program for Clients

By: Rhonda Allison
Posted: October 31, 2013, from the November 2013 issue of Skin Inc. magazine.

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Intrinsic causes. Internal factors of dry skin include genetic issues, medications, antihistamines, antibiotics, illness and aging. Thin skin and fair complexions are typically more prone to dehydration, as well. Bodies also tend to shed natural water content with age—and the first place this occurs is in skin.

Extrinsic causes. To help clients achieve healthy, hydrated skin, urge them to eliminate some or all of the extrinsic causes mentioned next with a particular emphasis on sun exposure.

  • Sun exposure. We’ve all seen the leathery results of those who have spent too much time in the sun.
  • Harmful cosmetics. Alcohol-based products and clay-based masks, particularly bentonite, can be very drying.
  • Daily skin treatments. The overuse of scrubs, as well as under-cleansing and over-moisturizing, can dehydrate the skin because moisturizing agents merely sit on the surface, unable to penetrate through the layer of buildup.

Provide clients with a home-care system of cleansing, nourishing, moisturizing and protection. This will vary client-to-client, but keep in mind: Dry skin issues can begin as young as 26. Age and severity of dryness will factor into developing a customized system. In the treatment room, use milk-based masks rather than clay, and follow any peel treatments with nourishing and skin-building antioxidants, vitamins, essential oils and growth factors. Particularly, treatments to rehydrate skin will work best depending on the time of year.

  • Winter and fall. Antioxidants are the name of the game. Begin with a milk-based cleanser, followed by an antioxidant-rich enzyme and an antioxidant serum to help re-nourish the skin. A grape seed oil-based serum can help infuse the skin with hydration and additional antioxidants. A chocolate antioxidant mask will work to soothe and rebuild dry, depleted skin. Finish with an omega-6 essential fatty acid serum and mineral SPF 30.
  • Spring and summer. Focus on increasing blood flow, exfoliating dead cells and saturating the tissue with pure oxygen. Begin with an antioxidant-rich cleanser, such as a pumpkin-based formula. Exfoliate the skin with a wine extract and an alpha hydroxy acid (AHA) peel solution to firm, tone, soften and leave skin feeling smooth and polished.

Clients may continue the care at home with a system of antioxidants, growth factors and hyaluronic acid, based on their individual skin care needs. These options should be available in your retail area and recommended during the client’s treatment. Don’t forget to suggest a daily application of sunscreen and drinking lots of water to stay hydrated.

Pigmentation and aging

Bright, glowing skin is one characteristic of a youthful appearance. Unfortunately, as clients age, and their skin is confronted by more assaulting elements—UV rays, medications, hormonal changes—skin can develop an uneven tone. Hyperpigmentation can occur in any skin type: oily, dry, dark and light. Simply put, it is excessive stimulation of melanin in the skin caused from either intrinsic or extrinsic causes, such as moisture loss.

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