The general consensus among makeup experts is that this year’s Pantone fall palette is full of wearable, consumer-friendly colors. (See Fall 2013 Color Guide.) Take a pause before you assume the description “wearable” translates to “boring”—these shades evoke strong emotions and offer “... a strong nod to actual, real makeup,” says celebrity makeup artist and Emmy award-winner K.J. Bennett.
“Colors have a powerful way of impacting our mood. Isn’t that a big reason why we wear cosmetics?” says Elias Elgueta, makeup artist and national educator for jane iredale. Pantone’s palette covers a large range of rich, usable colors that clients of any age or skin tone can choose from, says celebrity makeup artist Taylor Chang-Babain.
Elgueta agrees that Pantone’s research this season is on point, as always. “The challenge—and certainly the fun part—is deciding how the Fashion Color Report relates and can be incorporated into color cosmetics,” says Elgueta. “Specifically, how clients at home are going to incorporate these colors into their makeup wardrobe.”