Sign in

Professional Cosmetics Go High Def

Leslie Benson

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

From www.GCImagazine.com

Most of Hollywood has been doing it for less than a decade, and some television shows and channels are catching on. But in February 2009, all full-power broadcast television stations in the U.S. will air digitally in high-definition (HD); no longer broadcasting on analog airwaves. Subsequently, in 2009, the theatrically caked-on foundation and heavy red lipstick worn by performers since the days of silent films and vaudeville will also undergo dramatic change, as the professional color cosmetics market shifts its focus to products formulated for high-def use in film, on television, on the fashion runway and on the stage. Next year, professional color cosmetics brands will not only expand their high-pigmented products into more makeup artists’ studios, they’ll also introduce the concept internationally to the mass consumer.

According to Michael Benjamin, president and CEO of Temptu—a professional, U.S.-based airbrush makeup and body art business that’s launching a new consumer line in 2009—people’s lives are ever-evolving in the digital realm. “Video cameras and digital cameras are almost all high-def,” Benjamin says. “Consumers are able to see themselves in high-def now, too.”

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

Related Content

 

Skip

Welcome to the new SkinInc.com!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New SkinInc.com!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!