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Sunset Season

By: Abby Penning
Posted: July 23, 2008, from the August 2008 issue of Skin Inc. magazine.
closeup of eye makeup application

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Of course, cosmetic needs change with the occasion, and because this autumn’s hues are so plentiful and diverse, often giving a color a bolder touch or a deeper line can help it in transitioning from a workplace feel to an evening-on-the-town touch. “The day and night looks can be adjusted with each collection by the type of application one creates,” Mas says. “We create a variety of looks by using the shades of color in ways that accentuate a woman’s eye color, skin color and hair color. The versatility is key.”

“I think people are tired of playing it safe and are ready to experiment a little more this season,” says Corey. “For a long time, we’ve been keeping things pretty safe, and so the rich colors are a great way to add more interest to the face. Still, it’s not complicated, so people who don’t have a lot of time for makeup can still look in-the-know without having to work too hard to do it.” To that end, Wiebelt suggests, “The easiest way for a woman to transition her makeup from day to night is to put on black eye liner. Or she could choose to put on a more predominant lip color. Things are just being kept to one bold color, though. It’s simple—there aren’t a lot of layers.”

It’s most important to remember, however, that makeup should be made to work for the woman, allowing her to look her best and making her feel the most confident. “Use the look, and adapt it to your comfort level,” says Taubman-Walker. “If you are not comfortable wearing a deep burgundy, of course you don’t have to. Maybe just lighten it up at bit.” And Mas agrees, saying, “For a woman, beauty is about being confident and comfortable in her own interests. For some women, timeless selections are chosen, and for others, being aligned with the trends of the season are important.”

However, Taubman-Walker does encourage adventure. “Even if you think you’d never wear that dark of a color, try it. You might be really surprised,” he says. “The season’s colors are really flattering on almost anybody.”

In fact, just sampling touches here and there may even be enough to perk up a normally drab routine. Luque says, “I tell women to just take a little bit of the fall look and personalize it for themselves. The average woman doesn’t wear that much makeup, and a lot of them tend to get stuck in a rut, so I suggest they take one or two of the colors or elements from the season, and add it into their own collection. Then they can personalize the color to their comfort level, and it helps spruce them up.” (More on autumn's hues and color personalization.)

Color collection