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New Year’s Makeover
By: Noreen Young
Posted: December 30, 2011, from the January 2012 issue of Skin Inc. magazine.
Model: Nancy Murray, Ormond Beach, FL; Photographer: Chris Dent, Studio City, Jacksonville, FL
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Always end the makeup session by providing a beverage of the client’s choice. Healthy and fun treats should be offered, as well as a heated mitten hand treatment with a luxurious brand of hand and body products. Or, in very cold weather, consider providing a paraffin hand treatment during the client’s makeup session. Clients love this bonus treat, and they usually will purchase the hand products used from your retail area, too.
It is also important to provide a face chart painted and labeled with the products used during a session. You should also provide a written how-to explanation, along with a coupon inside the client’s bag of purchases or at checkout providing a discount off her next visit and purchase. People love surprises, especially if it is a savings off their next retail purchase, add-on or free sample.
Noreen Young is an educator and a skin therapist who owns her own beauty business in Florida. She is a sought-after speaker in the spa industry and a frequent contributing writer to spa trade publications. Young is also a television beauty reporter/contributor and a health columnist for the Florida Times-Union newspaper, has worked as a spa consultant, and with fashion designer Diane von Furstenberg, The Larry King Show, Wrangler Jeans-Italy and Revlon Roux professional products.
Cosmetic products and supplies courtesy of Bio-Therapeutic, Inc., Clarisonic, Farmhouse Fresh, Irresistible Beauty Cosmetics, Noreen Young Cosmetics Collection and Shadow Shields.