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Making Your Spa Man-Friendly
By: Lydia Sarfati
Posted: June 27, 2014, from the July 2014 issue of Skin Inc. magazine.
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Facial treatments. For a super express treatment, provide them with a hydrating and clarifying sheet mask, which is quick to administer and results-driven. Men often see the first signs of aging around the eyes—they tend to have crow’s-feet and dark, under-eye circles from squinting at computer screens at work and home, and playing video games. Because of this, a contouring eye treatment should be on the menu, which is perfect for a lunch break pick-me-up. Many males also spend a fair amount of time outside doing yard work, or attending and participating in sporting events, which can cause wrinkles and hyperpigmentation. To help alleviate concerns that arise from this, provide them with gentle exfoliation and anti-aging treatments.
Body treatments. If male clients are regulars at the gym, they can also benefit from body treatments. Due to the general oiliness of male skin, body acne can often be a problem. Provide male clients with a deep-cleansing back treatment. A detoxifying thalassotherapy body mask will help alleviate sore muscles, eliminate toxins and leave skin feeling soft. End the treatment with a massage, allowing for the stress of the gym to be left at the spa.
Waxing. Hair maintenance does not just mean haircuts. As men age, they begin to get excess hair in and on their ears and noses, and on their backs—male clients can definitely benefit from various waxing services.
Manis and pedis. Don’t forget about their hands and feet. Monthly manicures and pedicures will help get rid of any calluses or dirt buildup from doing work around the house. Keep it simple with a nice hand and foot cleanse, scrub and massage.
Home care. Be sure to send them home with retail items! Men are great to retail to, because they take expert advice well: Men spent $2.56 billion on grooming products in 2012, according to Mintel. See Daily Regimen for Male Clients for the proper daily steps for male skin care at home.