It may seem hard to believe, but 47% percent of spa-goers are male, according to the International Spa Association (ISPA). Men are no longer secretly sneaking their partners’ skin care creams and masks—they are embracing skin “man-tinence” and are openly taking care of their appearances. It is a new dawn for the skin care industry and an exciting expanding market for spas.
Is your spa ready to welcome this influx of men? It is important to make sure that skin care facilities take measures that allow men to feel comfortable—not out of place.
Guys Night at the Spa. One way to make them feel welcome is by hosting a male-themed Guys Night at the Spa. Find out when the next big sporting event is being broadcasted, and invite clients who are sports fans to join together at the spa for the game. Normally, healthy, clean foods in the spa are suggested, but for game night, consider switching it up—serve bite-sized munchies, such as pigs-in-a-blanket, Swedish meatballs and pretzels. When it comes to drinks, stock up on cold beer and scotch. This is probably not going to be your cucumber sandwich and champagne crowd!