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Professional Skin Care Fatigued, Poised for Bright Future
Posted: June 24, 2010
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Regional diversity also occurs in channel sales. In Brazil, the spas channel posted a whopping 86.2% gain. In Europe and the United States, the medical care providers channel enjoyed the highest growth. Sales for this channel declined, but at less than the average thanks to discounted rates on nonsurgical procedures and initiatives helping to mitigate the decline.
The direct sales channel in the U.S. professional market posted an incredible 10% increase, making it a top trend for the year. In this channel, marketers not only intensified their support of accounts with business-building tools, but they also took charge of building relationships directly with customers through podcasts, YouTube clips and member-only clubs. Incorporating social media outlets into their marketing strategies has become standard practice in recent years, allowing marketers to reach out directly to the customer. This, in turn, is quickly becoming a dominant way to reinforce brand imaging and promote new products.
According to Kline’s FutureView forecasting model, brighter days are ahead for this industry. As an example, the professional skin care market for the United States is predicted to grow by a CAGR of 5.6% through 2014, or if exceptional conditions prevail, the market could grow as high as 11.3% a year. Sales would be boosted by medical care providers, achieving the strongest growth rate.
Professional Skin Care 2009 Global Series: Market Analysis and Opportunities examines the categories and brands sold in professional outlets such as spas and salons, dermatologists' and plastic surgeons’ offices, and beauty institutes. It also captures sales for professional brands through traditional retail outlets. The report includes an overview of key trends and new product launches, sales for take-home and back-bar products, and brand sales by channel.