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Tightening their spending habits amid economic uncertainty, U.S. families, however, are not giving up their purchases of organic products. In fact, nearly three-quarters (73%) of U.S. families buy organic products at least occasionally, chiefly for health reasons, according to a new study.
Findings from the 2009 U.S. Families’ Organic Attitudes and Beliefs Study, jointly sponsored by the Organic Trade Association (OTA) and KIWI Magazine, also show that three in 10 U.S. families (31%) are actually buying more organic foods compared to a year ago, with many parents preferring to reduce their spending in other areas before targeting organic product cuts. In fact, 17% of U.S. families said their largest increases in spending in the past year were for organic products.
“These findings reinforce the data collected in OTA’s 2009 Organic Industry Survey that showed continued healthy growth in U.S. sales of organic products,” said Christine Bushway, OTA’s executive director.
“We are pleased that so many parents are continuing to choose organic. It’s inspiring to see the degree to which these parents are leading the charge for a healthier way of life among their families and friends,” said Maxine Wolf, chief executive officer for KIWI Magazine.