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On May 1, Skin Inc. magazine launched its new blog called “The Making of an Esthetician.” However, this is not your typical blog. Here at Allured Publishing, we have the incredible opportunity to follow two different esthetic students—who happen to be current and former Allured employees—from two very different backgrounds and career paths, as they make their way through esthetic school and into the professional spa world.
Sandra Muratore, assistant controller at Allured, and Colleen Buritz, formerly with accounts payable at Allured Publishing, will regularly share their thoughts, concerns, observations, questions and issues in the blog, and we are looking to you, members of the professional spa community, to provide encouragement and advice—plus network with each other—as the two work on learning new techniques and adapt from being corporate-culture girls to being successful estheticians. The stories that they share are both touching and addictive, because both are so passionate about their newly chosen career paths and look forward to each new day at school and all that it brings.
It often is said that “viral marketing,” or good old fashioned word of mouth, is some of the best publicity that any business or venture could hope for. This has proven true for our less-than-a-month-old blog. I’d love to have you check it out for yourself, www.makingofanesthetician.com, and read through the recent trials and tribulations of Sandra and Colleen, as well as the helpful and encouraging comments being left by your peers. To help get you addicted, here are a few excerpts from Sandra and Colleen’s opening introductions:
April 16, 2008