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Industry Insights

By: Melinda Taschetta-Millane
Posted: February 28, 2012, from the March 2012 issue of Skin Inc. magazine.

I recently had the pleasure of spending some time with editorial advisory board member Maritza Rodriguez, global vice president of marketing & communications for skin care supplier Pevonia International, LLC, to discuss industry trends. Like most of you, Maritza is living and breathing the industry every day, and definitely has her finger on its pulse.

Throughout the year, I will share important insights from experts such as Maritza in this column, to assist you in continued recovery and growth as you move forward into your business’s future. I see it as “networking in print:” sharing insights, strategies and tips that you can, in turn, share with others.

I asked Maritza where she sees this industry heading, and what she believes it has learned during the past four years. Following is what she shared.

“I think we are heading toward a leaner industry. It’s going to be survival of the fittest in the sense that the businesses that laid the right foundation from 2008 to today are going to survive or thrive, whereas the ones that kind of went into panic mode, and more or less stuck their heads in the sand, unfortunately, are going to have backlash.

“In terms of the strength of the industry, it will get even stronger. Its reputation has become very solid globally, and the spa/skin care/wellness industry as a whole is now very much a staple of society. It’s no longer considered trendy; it has become mainstream. Consumers may have cut back where they felt they needed to in order to meet their financial desires/needs, but, at the same time, they are investing in beauty and wellness. The global market is also highly vested in beauty and wellness. What we see from a global perspective is that the industry is growing stronger and rapidly expanding.