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ISPA Releases Trend Report for 2008

Posted: January 11, 2008

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• The Next Generation of Spa-goer–The teens are coming! Nearly 4 million of them have been to a spa where they learn how to deal with stress, eat nutritiously and care for their skin.  With 16% of spas offering teen programs, 34% offering teen packages and 17% offering packages for children, Millennials will never have to worry about a bad MySpace picture.

• Corporate Wellness–Google was selected as Fortune’s No. 1 company to work for in 2007. Google is also a member of ISPA and offers on-site massages to its employees.  According to the American Journal of Health Promotions, for every $1 spent on wellness programs, employers can expect a return of up to $10 through lower medical claims, reduced absenteeism, improved productivity and other factors. “A spa experience is the perfect way for employers to show their team that they care about their health and well-being,” added McNees.

• High Touch and High Tech–In our constantly-connected society, in order for some people to take a time out, they still need to be plugged in. Spas are incorporating technology such as Wi-Fi in relaxation rooms, cyber treatments that combine biofeedback technology with guidance from wellness professionals and light therapy to help those suffering from depression, Seasonal Affective Disorder (SAD) and insomnia.

• Customized Relaxation–You can make almost anything your “own” today from custom workouts built into your Nikes, fragrances blended to suit your nose or a zenned-out playlist on your iPod.  Spas are creating unique experiences for their guests as well with 24% indicating that clients can book blocks of time instead of specific services. This time block allows them to create a treatment that is all their own from the music to the products to the room temperature.

• Luxury Brands Opening Luxury Spas–Too much of a good thing is… well, a good thing! Brands that are known for their chic designs are opening over-the-top spas around the world. Some of the well-known brands include the first Armani-branded spa in Tokyo, Versace Group’s spa at its Australian resort, spas at Bulgari’s hotels in Milan and Bali, and Prada Beauty’s line exclusively at Ritz-Carlton properties.