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An Industry of Progress, Part III

By: Mario Montalvo
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Rancho La Puerta in its early days.

Rancho La Puerta in its early days.

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Maru Ahronee, Owner Maru Skincare Hillcrest, California

Maru Ahronee is a spa owner, esthetician and educator who has owned Maru Skincare for more than 17 years. Before opening her own business, she was spa director for the Golden Door in Escondido, California, and Rancho La Puerta in Tecate, Baja California, Mexico.

According to Ahronee, “We are all feeling the results of an economic slow down. And, although my clients may not come in as often as they did before, they still return. I am also acquiring a large teenage clientele that has problems with acne. If my clients go to a medical spa for any medical procedure, they always come to me for pre- and post-operative care. I work with five different lines because I find that I need that kind of variety to successfully serve my clients’ needs.

“As an educator, the quality of training, especially at the school level, appears unequal. If we are to compete in tomorrow’s market, we need to raise the level of education, and make sure that students are ready to enter the workforce when they graduate and obtain their licenses.”

Jon Canas, Founder/CEO Phytobiodermie and Phyto Distribution Inc.