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An Industry of Progress, Part III
By: Mario Montalvo
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Rancho La Puerta in its early days.
page 5 of 10
Media coverage continued to grow, and new publications emerged, dedicated solely to the coverage of activities, new developments, products, equipment, and yearly conferences held for spa owners and practitioners. The industry received valuable impetus from associations such as the International SPA Association (ISPA) and existing publications expanded their coverage to include day spa information. However, the unexpected national recession slowed its progress and affected the industry dramatically. As more and more Americans lost their jobs, and economic security was shaken to its foundations, many day spas did not survive the chaos, due to record numbers of lost revenues from diminished services and sales. As the industry moves forward into a new post-recession era, now is a good time to discuss the future of the profession and its direction with several different members of the spa industry who have longevity and experience.
Sonia Boghosian, Founder/CEO/Director of Education, Bio Jouvance
Sonia Boghosian’s company provides a skin care line, as well as equipment and services, spa consulting and design. She also owns a cosmetology school that teaches esthetics, and she has her own training academies worldwide.
According to Boghosian, “The quality of education could use improvement—perhaps more hours would help it. Also, the students must learn that there are no quick fixes or instant miracles. Aging or other skin conditions do not happen overnight, and the client has to understand that it will take a little time to improve the problem, especially in the case of wrinkles.
“As for our tomorrow, the industry must change according with the times and motivate students to acquire greater and greater levels of education and training.”