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An Industry of Progress, Part III

By: Mario Montalvo
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Rancho La Puerta in its early days.

Rancho La Puerta in its early days.

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According to Stainback, “As with every company, the economic downturn has affected us in the area of enrollment, particularly during 2008–2010, but in 2011, we are seeing a positive increase in enrollment. As a nationally accredited school, we are seeing changes in federal regulations that affect us in the area of federal student loans and student grants, requiring a lot more documentation and paperwork. Nevertheless, the high quality of our esthetics curriculum is very sought-after. Our 600-hour curriculum is specifically structured to prepare the student to enter the workforce immediately upon graduation. As an effort to support this idea, we include microdermabrasion in our curiculum. Although other schools may consider this to be advanced training, it is such a popular service in spas now that we feel that it is important to include it.”

In summary

In writing this chronicle, I marvel at the longevity and resiliency of the skin care industry and, despite setbacks, it continues. This is due, no doubt, to the vision of the early pioneers and how they fearlessly forged ahead, many times through protean obstacles, with an unwavering determination to shape the industry into something special and unique. Despite economic downturns, skin care professionals are uniquely blessed to be in an industry that has choices. Sometimes tough choices have to be made, but that is how you can survive and keep growing.

I heard a quote on television recently which appealed to me: “Surviving is not in figuring out how to stop the storm, but rather, it is in learning how to dance in the rain!” It doesn’t take a rocket scientist to figure out that a key ingredient to the continued growth of the skin care industry is education. Remember, if you stop learning, you stop growing. And unlike possessions, no one can take that knowledge away.

Yes, there is much competition from many sources, but remember, competition is good; it keeps you from getting complacent. It’s very easy to be one of the crowd that does nothing but sit around and grouse about what’s wrong with the industry. Find what’s right and make it work for you.

Mario Montalvo is a consultant to the health and wellness industry. A licensed esthetics instructor, he has been active in beauty therapy for 35 years. He is a pioneer in esthetics and is a CIDESCO Diplomate D’honneur and International Examiner. He has the distinction of being the first male instructor to be licensed by the University of the State of New York to teach esthetics in the United States. Montalvo specializes in creating beauty therapy programs, training, product development, manuals, curriculums and more for spas and schools. He can be contacted at 956-722-8075 or