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An Industry of Progress, Part III

Mario Montalvo December 2011 issue of Skin Inc. magazine
Rancho La Puerta in its early days.

Rancho La Puerta in its early days.

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Editor’s note: This article is the final part of a three-part series about the evolution of the skin care industry. Part II, which detailed ingredients, equipment and skin care pioneers who have shaped the industry into what it is today, appeared in the November 2011 issue.

Beginning in the 1980s, a shift occurred toward a more natural approach to face and body care. This welcome move was influenced by the health of the nation, which was declining. Words such as “stress,” and dermal anomalies, such as cystic acne, rosacea, psoriasis, chloasma and hyperpigmentation became part of the new skin care dictionary.

There appeared to be irrefutable proof that the new client was different. Certain individuals were plagued with more systemic challenges and, along with them, physical manifestations in the form of obesity, cellulite, insomnia, lymphedema, limb edemas and breathing disorders, and epidemiclike surges in diabetes, migraines and other denotations became widespread.

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