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An Industry of Progress, Part III
By: Mario Montalvo
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Rancho La Puerta in its early days.
Editor’s note: This article is the final part of a three-part series about the evolution of the skin care industry. Part II, which detailed ingredients, equipment and skin care pioneers who have shaped the industry into what it is today, appeared in the November 2011 issue.
Beginning in the 1980s, a shift occurred toward a more natural approach to face and body care. This welcome move was influenced by the health of the nation, which was declining. Words such as “stress,” and dermal anomalies, such as cystic acne, rosacea, psoriasis, chloasma and hyperpigmentation became part of the new skin care dictionary.
There appeared to be irrefutable proof that the new client was different. Certain individuals were plagued with more systemic challenges and, along with them, physical manifestations in the form of obesity, cellulite, insomnia, lymphedema, limb edemas and breathing disorders, and epidemiclike surges in diabetes, migraines and other denotations became widespread.
Therefore, the approach to esthetic treatments needed a new direction. The answer came in the adoption of holistic health practices, which heightened the perception of terms such as “detoxification,” “autointoxication” and “compromised immune defenses,” sparking a desire to investigate them and acquire more effective, less invasive approaches with treatments that addressed these aberrances in a nonmedical manner.
Consequently, knowledge had to include therapies in esthetic treatments, as well as the ability to implement those that included the entire body, and return again to preventive and corrective protocols. This led the industry to re-examine the benefits of traditional spa therapies, and the tried-and-proven holistic concepts.