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Only on SkinInc.com: Top 10 Spa Treatment Trends and How to Market Them

Posted: September 7, 2011
Deep Sea Spa-ing: More and more aquatic treatments, such as hammam rituals, Vichy showers and Watsu are booming trends.

Deep Sea Spa-ing: More and more aquatic treatments, such as hammam rituals, Vichy showers and Watsu are booming trends.

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“Green” spas and treatments are thriving right now in the industry; spa owners are making critical revisions by incorporating renewable energy, holistic and eco-friendly services and indigenous ingredients into their businesses, and it’s paying off in the long run. More and more consumers are considering a spa's environmental philosophy, along with price and location in their decision to visit a new spa. Spas are practicing conservation by purchasing organic linens, biodegradable aesthetic gauze and eco-friendly cleaning supplies to keep each guest sanitary and safe during their appointment.

Exclusive marketing advice from Spa Week to SkinInc.com: Offering green services is fabulously chic way to show clients that your spa cares about the environment just as much as you care about them. Purchasing organic cotton linens and aesthetic apparatus is a healthy and affordable way to go green. Try incorporating organic skin care products with local, indigenous and seasonal ingredients. It’s an exciting way to keep your menu of services fresh! Promote these services in a special section on your online menu, under the header “Seasonal Treatments,” or “Green Services,” and add colorful, descriptive words such as “organic”, “sustainable” and “recycled” to your menu to get clients talking and booking.

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