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Mintel Beauty Innovation Reveals Key Trend for 2011; Mary Bemis of Organic Spa magazine Explains How to Make Green on Green

Posted: January 7, 2011

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While skin care launches* dipped slightly in Europe and the United States in 2010, China saw dynamic growth with a 40% jump in new skin care products.

Around the world, anti-aging claims are still vital, with more than one in four launches making this claim, up 5% from 2009. New skin care products with environmentally friendly packaging were also up 5% on the previous year showing manufacturers’ commitment to recycling and eco-friendly materials—a trend Mintel expects to have real impact in 2011.

“2010 was a year for rebuilding with new skin care product launch activity almost matching pre-recessionary levels," said Vivienne Rudd, senior beauty analyst, Mintel. "The past year saw M&A activity resumed too as credit markets eased, with consolidation amongst ingredient suppliers and Unilever, Shiseido, L’Oréal, Estée Lauder and Coty all inking deals. This development will influence brands in the year ahead from a marketing perspective linked to the Down to Earth trend too. Simplifying text and stripping back to tell straightforward, direct stories of plant-based ingredients will be key, and [brand owners] who treat consumers as educated shoppers instead of novices stand to benefit.”

*Q1/2 2010, in the United States, the United Kingdom, France, China and Japan, markets where GNPD tracks new beauty from budget to super luxe price points.

Mary Bemis, founder and editor in chief of Organic Spa magazine, tells how a spa can meet the needs of its clients interested in environmentalism and sustainability. How can spa professionals capitalize on the "Down to Earth" trend?