The most effective and marketable services offered by a medical spa will almost always be the treatments provided. They run the gamut from microneedling, to laser skin resurfacing, to anti-aging treatments, such as Botox. Although these procedures draw patients in, offering skin care products can put your patients on the path to the best long-term results.
Skin Care Supporting Treatments
It should be no surprise that medical spa treatments designed to revitalize the skin can benefit from proper aftercare.
“You’re doing your practice an injustice if you’re not sending the clients home with a product that’s going to augment the results of the treatments they just came in for,” said Candace Noonan of Environ Skin Care.
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“You’re doing your practice an injustice if you’re not sending the clients home with a product that’s going to augment the results of the treatments they just came in for.” — Candace Noonan, Environ Skin Care
After laser skin resurfacing, for example, doctors on RealSelf.com universally recommend emollients for days immediately following treatment, with some also suggesting homecare treatments containing retinoids to aid in skin healing. After microneedling, RealSelf.com doctors suggest topicals that include a growth factor for improved results and faster healing.
Do your research and ask your skin care sales representatives what homecare products will work best with your menu of services.
Skin Care as an Anti-aging Treatment
Medical spa-based skin care is not limited to aftercare. For patients concerned with procedures relating to skin health and/or anti-aging, medical-grade skin care products can be a treatment on their own. Although moisturizers and other skin products are widely available from drug stores and retail boutiques, these products are often very different than what medical spas are able to offer.
“When choosing a skin care line, you have to be able to back it up with science as far as what’s actually going to work.” —Candace Noonan, Environ Skin Care
According to the FDA, with retail products, patients should be able to select and safely use the product using only the information available on the label. This means that off-the-shelf products need to be safe enough for a customer to self-diagnose and administer without the advice of a trained professional. As a result—although retail products may say they include similar ingredients the concentration of active ingredients—the ingredient concentration is often far lower, in order to ensure it can serve the widest population of people.
“Generally, brands that are sold in drugstores and department stores contain lower amounts of active ingredients so they’re irritation-free for a broad consumer base,” said Lucy Papa, executive vice president of Canderm Pharma Inc., which sells both medical- and retail-grade skin care products.
Since a medical spa will select products specifically based on a patient’s unique needs and train the patient on proper use, these products will contain a higher concentration of active ingredients with clinically tested formulations that can deliver faster and better results.
“We have to look at things like bioavailability, how is it delivered to the skin, is the skin even able to absorb these ingredients,” said Noonan. “When choosing a skin care line, you have to be able to back it up with science as far as what’s actually going to work.”
The onus is on medical spa professionals to educate patients on the benefits of medical-grade skin care, not only with respect to supplementing procedures but also as a treatment in itself. Selling skin care in your medical spa will not only lead to better results for your patients but also for your business, as well.
For more information on how skin care can improve your medical spa, keep an eye out for AmSpa’s Medical Spa Business Summit at the Face & Body Spa Conference & Expo Northern California, August 26-28, 2017.