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Marketing Your Unique Medical Spa

Manon Pilon March 2011 issue of Skin Inc. magazine
Marketing Your Unique Medical Spa

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Since 1996, there has been an amazing increase in the number of medical spas. Everyone is opening one, from dentists to general physicians and internal physicians to OB/GYNs. And even though you may want to enter this market, how will your medical spa differ from the one next door?

First things first: If you are considering offering more medical spa services, develop a written survey that you provide to your clients when they are filling out their health background forms asking whether they would be interested in receiving medical esthetic services, such as injectables, skin rejuvenation and laser hair removal from your spa. When making this inquiry, be sure to list all the services that you wish to offer, and ask them whether they would like to be invited to the grand opening or be on the list of the first clients to be called with a special promotion if and when you launch these new services.

It is crucial if you are converting your day spa to a medical spa or opening a new medical spa facility, that you work fully in conjunction with your state’s medical and cosmetology boards in order to remain perfectly legal and be prepared for working in an entirely new field. Many details and legalities need to be considered when opening a medical spa, ranging from working with the right physician to determining the scope of practice for nurses and estheticians in the facility. Spend as much time as possible ensuring that you are staying within your state’s legal boundaries to avoid unwanted legal action.

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