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Cash In With E-Commerce

By: Mary Blackmon
Posted: June 9, 2008, from the December 2006 issue of Skin Inc. magazine.

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Keep it simple with these easy guidelines to help you understand the ins and outs of setting up your e-commerce store.

• Pay great attention to the design, look and feel of e-commerce sites that you like. Observe what cart they’re using, and call to discuss purchasing it—it’s that simple!

• Don’t necessarily pick a cart that requires the user to log in before they can shop. This may deter the customer from making a purchase. Although many sites do require this, they don’t have to, so check out both options.

• Find out what setup involves. You may want to hire a tech wizard to install this for you and then provide a few hours, as needed, to update the system at a later date.

• Examine the shop’s merchandising tools, and evaluate the features that come with them. Will they help increase your selling power? Can you display shipping offers, give special products VIP showcasing and offer customer testimonials, as well as a wish list?