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Prepare Your Spa for Summer Selling

By: Kelly Richardson
Posted: April 27, 2012, from the May 2012 issue of Skin Inc. magazine.

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Beach-ready packages. Put together affordable packages that involve getting beach-ready. For example, waxing, sunless tanning and a repairing facial make the perfect package for clients headed out on vacation. The first two services can be used pre-vacation, and the second service can be used post-vacation, which automatically creates a second visit for the client, increasing the possibility of retention.

Summer-ize your spa. The treatment menu isn’t the only part of your spa that needs summer-izing! Go through the retail area and make sure that you have items that are beach-ready. Focus on products with fun, bright colors, including sunglasses, swimwear, cover-ups, flip flops, sunscreens, lip glosses with SPF, and retail products that correlate directly to your new summertime menu.

Spa décor should match the feel of the season. Lighter fabrics should be used for draperies and décor, as well as in the retail area and changing areas. Decorations should incorporate shells, sand, flowers and other summertime objects. Staff uniforms should include lighter colors and fabrics, as well.

Giving your clients the feel, look and smell of summer throughout every area of the spa will invigorate them and encourage them to join your facility in embracing the season.

Kelly Richardson is the owner of Sonoma Tanning and is the designer of professional spa sunless tanning equipment and solutions called B.Bronz, which was recently featured in Bloomberg Businessweek. She can be reached at 707-546-6240 or at kelly@bebronze.com.