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Meeting and Beating the Retail Challenge

By: Maritza Rodriguez-Aouanough and Dori Soukup
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

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Maritza Rodriguez-Aouanough has worked directly in the capacity of image and marketing consultancy with some of the most renowned professional skin care brands on the market. She is currently the global vice president of marketing & communications for Pevonia International, LLC and its related brands.

Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa business development, advanced education and BizTools. Soukup is a published author who has been featured in national and international trade publications.