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Focusing on Retail Mix and Performance Measures

By: Dori Soukup
Posted: August 29, 2011, from the September 2011 issue of Skin Inc. magazine.

page 4 of 4


Retail volume ÷ Receptionist = Sales by receptionist

A golden opportunity

Measure your performance and evaluate your results. If you are doing well, congratulations! If not, develop retail mix and performance measurement strategies. If you don’t have time to develop your strategies, reach out to professional companies to assist you. No need to reinvent the wheel. The important fact to remember is that you have a golden opportunity within your facility to generate a large sum of revenue and experience exponential growth. Focus on your retail area and elevate your success.

Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa business development, advanced education and BizTools. During the past 10 years, she has contributed to the success of spa companies worldwide. Soukup is a published author who has been featured in national and international trade publications.