Sign in

8 Ways to Make Your Small Business Better

Bonnie Harvey and Michael Houlihan April 2013 issue of Skin Inc. magazine

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

Entrepreneurs have to rely on who they’ve always relied on to be successful: themselves, their employees and their clients. Get the basics right—proven business practices—and keep the entrepreneurial engine humming along.

1. Embrace your size. Small companies are flexible. They can communicate quickly and they’re less risk-averse, allowing them to turn on a dime in response to market changes and customer demands. Even a shortage of cash can be an advantage because it makes spas more innovative, forcing them to discover and employ unorthodox tactics and strategies. Cost-saving ideas and marketing concepts can come from anywhere.

2. Think creatively. Partner with nonprofit organizations that believe in the same causes you do. Get out into the community to talk about causes you are passionate about, your spa and your nonprofit partners—at the same time. Worthy cause marketing (WCM) gains you access to potential clients and gives them a social reason to buy your products or services. It also gives employees a level of satisfaction that goes far beyond making a sale—they get to make a difference. WCM really works and actually can be more effective than advertising.

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!

Related Content



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!