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Incentivizing Your Team

By: Melinda Taschetta-Millane
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

Business is flat, sales are down, salaries are frozen … and morale is not so great. What is an owner to do? This is a dilemma that has been faced by most employees and employers throughout the past two-to-three years, and it’s a very important issue to address. What creative means can your facility adopt to incentivize team members?

We asked this question in the August Vocal Point Survey, and here’s what you had to say.

“Our staff members are the best,” states Elaine Greenberg, owner of Ageless Remedies SouthPark in Charlotte, NC. “They take pride in their accomplishments and so do we, the owners. Besides the basic salaries, we provide key financial incentives based on production—either commission or total revenue. Therefore, everybody has a stake in the overall team performance.”

Education plays a key role as a team incentive for Lindsay Garric, owner of fabYOUglam in Reno, NV. “I offer the opportunity to apprentice as a makeup artist to my independent contractors. The skills they gain assisting during photo shoots and special event makeup is incomparable,” she explains. “Knowledge through experience is power!”

Clara Brown, director of Riverfront Royale Salon & Med Spa in Vidalia, LA, agrees with this philosophy. Her spa offers an all expense-paid trip to a conference or educational event. “Another great incentive is a complimentary trip to another spa,” she says.