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Educating Your Team Members

Zein Obagi, MD March 2011 issue of Skin Inc. magazine

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In an esthetic environment, whether it be a day spa, medical spa or medical practice, clients have become consumers of care. They are quite knowledgeable about the various types of lasers and their indications for use, different peel solutions available to treat various skin conditions, and different procedures available to treat cosmetic or medical concerns. Therefore, it is important to have a staff that is familiar with all of the services that are offered and available alternative treatments, as well as uses and benefits of the skin care product lines you sell, and the latest trends in your particular area of expertise.

Education is essential

An educated team is essential to the success of any spa. It is important that staff members understand your particular spa’s philosophy of skin health, the benefits of the treatments provided and how they compare to other services that may be available elsewhere, as well as which topical agents are effective and ineffective when working with skin.

Educating your staff is a win-win for both the business and the team. An educated staff member is more confident when speaking with clients, is better equipped to effectively communicate and respond to inquiries in order to increase productivity through the promotion of products and services, and is up-to-date on the newest trends, competition, and products and technologies available to consumers. Also, they are better suited to educate clients, which, in turn, leads to enhanced compliance, safety, satisfaction and, ultimately, client retention. The education of staff may be accomplished in several ways.

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