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Why Smart Marketing Matters

Bryan Durocher November 2013 issue of Skin Inc. magazine
Why Smart Marketing Matters

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With all the hype about social media, online reputations and e-commerce, you may feel like the ugly duckling in the digital lake that everyone else seems to know how to navigate. The right marketing tactics can help transform your skin care facility from an ugly duckling to a swan with digital grace.

1. Bigger isn’t necessarily better. Major spas or skin care facilities in your area may be larger in square footage or perceived prestige and resources, but that doesn’t mean they are run better. Throwing money at a website does not mean it is more functional, or is set up to produce and track results.

Combine the correct basics with having a great website with good images and content, optimized for SEO and mobile—and you can compete with larger competitors. Mobile websites and apps are valuable business practices for the present, not the future.

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