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The Business of Retail

Christine Heathman February 2014 issue of Skin Inc. magazine
The Business of Retail

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Resisting to sell your clients products they need is failing them as their skin care professional. It is your responsibility to educate them about the importance of taking care of their skin in between treatments using professional formulations. Without proper home care, the results clients receive are unlikely to meet their expectations. Worse yet, failing to provide proper professional retail home care leaves clients guessing about what is best for their skin—and they will likely turn to department stores, drug stores and television infomercials.

The difficulty for clients is distinguishing accurate information from misinformation and the fantasy sold to them by the open market. Skin care growth continues to be fueled to satisfy ever-increasing consumer expectations, and estheticians need to be an integral part of this personal skin care evolution.

By ensuring your clients purchase the proper home care to augment your in-facility therapy, you are building a successful passive income business. As your clients benefit from the use of the products, they repurchase them repeatedly.

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