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Part II: Technology in Your Spa—A Survival Guide for Today's Social World

By: Stephanie Jennings
Posted: March 29, 2013, from the April 2013 issue of Skin Inc. magazine.
Social and mobile marketing trends have revolutionized how consumers expect to interact with businesses.

Social and mobile marketing trends have revolutionized how consumers expect to interact with businesses.

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You’re building a community on these sites, so feel free to experiment with different kinds of posts and use your analytics to see which ones resonate the most with your followers—then do more of those.

Mobile management

Your clients aren’t the only ones on the go these days. Consider whether your business needs to be more accessible to your own mobile lifestyle. Would you like to access your business data at any time, from anywhere or take payments on the go? There are several mobile business management options available to you: mobile apps that turn your phone into a credit card swiper; devices in-store that process payments directly from a client’s mobile device; and cloud-based business management software that gives you 24/7 mobile access to your business metrics and administrative tasks. Social and mobile marketing trends have revolutionized how consumers expect to interact with businesses. If your skin care facility is not social media- and mobile-friendly, you’ll soon discover these savvy clients are looking elsewhere for your services. But it’s not too late to catch up. If you implement just a few of these tips to better position your spa online, you’ll capture—and keep—the attention of current and future clients for years to come.

Stephanie+Jennings

 

Stephanie Jennings is a licensed massage therapist specializing in general, Swedish, deep tissue, pregnancy and infant massage. She also drives sales operations for MindBody, a leading provider of online business management software.