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Part 1: Technology in Your Spa—A Survival Guide for Today's Social World

By: Stephanie Jennings
Posted: February 28, 2013, from the March 2013 issue of Skin Inc. magazine.
technology in the professional skin care facility

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Monitoring your online presence can feel overwhelming. To help you monitor multiple sites, keep a log of where your business is listed online—something you can check off whenever you need to update information. For directories, visit your listings once a month to make sure information is current. For review sites, visit your listings once a week to keep tabs on reviews. Respond when appropriate, as quickly as possible, and really listen to the feedback.

Don’t miss Part II of this article, which will appear in the April 2013 issue of Skin Inc. magazine, and will address how to make your website the best that it can be, online booking, social media and more.

Stephanie Jennings is a licensed massage therapist specializing in general, Swedish, deep tissue, pregnancy and infant massage. She also drives sales operations for MindBody, a leading provider of online business management software.