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Marketing Tune-ups and Tips for Success, Part I

Maritza Rodriguez August 2014 issue of Skin Inc. magazine
Marketing Tune-ups and Tips for Success, Part I

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Keeping a business on track without a marketing plan is equivalent to going out to sea without a navigating system—you may or may not arrive at your destination, and you’ve added tons of unnecessary stress to an otherwise enjoyable journey.

Define or redefine identity

A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well. A mission statement and general system of defined beliefs and practices will help with this.

Create a unique selling proposition (USP) to present the business’ services as different and better than those of competitors.

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