Keeping a business on track without a marketing plan is equivalent to going out to sea without a navigating system—you may or may not arrive at your destination, and you’ve added tons of unnecessary stress to an otherwise enjoyable journey.
Define or redefine identity
A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well. A mission statement and general system of defined beliefs and practices will help with this.
Create a unique selling proposition (USP) to present the business’ services as different and better than those of competitors.