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Making the Most of Your Retail Area

Kate Wind June 2014 issue of Skin Inc. magazine
Making the Most of Your Retail Area

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Correctly merchandising retail products is a huge factor in making skin care facilities more profitable. How enticing is your retail area? Does it demand a sale or is it a drive-by— rather than a drive-and-buy— experience?

A spa may offer fantastic products, with stocked shelves and a well-trained team—but sales can still be dismal. Learn these tips to make your retail space more appealing to clients, favorably impacting retail revenue.

Designing the display

Skin care facilities offer highly personalized services—thriving on providing clients with special treatment. Carrying that theme into product displays will add pep to retail sales numbers.

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