Most Popular in:


Email This Item! Print This Item!

Getting Over the Post-holiday Slump

By: Kelly Richardson
Posted: November 29, 2012, from the December 2012 issue of Skin Inc. magazine.

page 2 of 2

Look forward. February is right around the corner—start your Valentine’s Day marketing in mid-January. Couples services for massages and facials for this holiday can be pre-sold and pre-booked during the month of January. If you had clients make a holiday wish list, contact their spouses or boyfriends to purchase items for Valentine’s Day that they didn’t purchase during the holidays.

It’s important to be creative during the post-holiday slump, but it’s more important not to heavily discount in order to drive traffic. Be creative and add value to your services and products instead of slashing prices.

Kelly Richardson is the owner of Sonoma Tanning and is the designer of professional spa sunless tanning equipment and solutions called B.Bronz, which was recently featured in Bloomberg Businessweek. She can be reached at 707-546-6240 or at

Understanding Skin Diseases and Disorders Can Increase Your Treatment Offerings in 2013

Health Challenged Skin: The Estheticians’ Desk Reference is designed to address the lack of esthetic knowledge in the area of skin diseases. Chances are you have come across more clients with diabetes,allergies, Crohn's Disease and Autoimmune diseases just to mention a few. This book covers an incredible range of diseases and disorders and it is organized to offer easy-to-find, hands-on application for daily use.

Order Today at Alluredbooks-Health Challenged Skin