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Getting Over the Post-holiday Slump
By: Kelly Richardson
Posted: November 29, 2012, from the December 2012 issue of Skin Inc. magazine.
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Look forward. February is right around the corner—start your Valentine’s Day marketing in mid-January. Couples services for massages and facials for this holiday can be pre-sold and pre-booked during the month of January. If you had clients make a holiday wish list, contact their spouses or boyfriends to purchase items for Valentine’s Day that they didn’t purchase during the holidays.
It’s important to be creative during the post-holiday slump, but it’s more important not to heavily discount in order to drive traffic. Be creative and add value to your services and products instead of slashing prices.
Kelly Richardson is the owner of Sonoma Tanning and is the designer of professional spa sunless tanning equipment and solutions called B.Bronz, which was recently featured in Bloomberg Businessweek. She can be reached at 707-546-6240 or at firstname.lastname@example.org.
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