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Ask the Esthy: How do I introduce new offerings to clients?

Contact Author Lori Crete, Lori Crete Licensed Esthetician, Owner of Spa 10 and President/Founder of The Esthetician Mentor
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Q: How do I introduce new offerings to clients?

A: The exciting part of offering something new is that most women love new things. Here’s how to spark interest with your new offering:

1. Get Passionate

Energy is contagious, so tap into the excitement when sharing.

  • Vanilla example: “I am getting a new microcurrent machine.”
  • Passion-filled example: “You’re going to love my new facial offering. It’s often referred to as the non-surgical facelift that many celebs are getting.”

2. Get Marketing

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Come up with a compressive marketing plan. For example:

a. 3–5 emails speaking to the benefits of the modality. When explaining the new offering use your clients’ language.

Examples:

    • If you are looking for an approach to soften fine lines, tone and contour, this treatment is for you.
    • After a series of treatments, a client said, “Right away I saw a difference. My husband even asked what I did.”

b. Social media postings including 2–3 short videos explaining the benefits and results a client can expect.

c. Plan an open house happy hour where you serve hors d’oeuvre and offer mini treatments. Incentivize guests by offering a free gift.

3. Get Social

Offer a few free services to clients who are willing to be featured on your website and social media pages.

Here are social proofs that can increase hype about the new offering:

a. Client testimonials

b. Before-and-after photos of the treatment

c. Feature a client of the month

Just remember it’s hard to be a secret and a success. So when investing in something new, make sure that it lights your beauty biz soul on fire—so much so that you can’t wait to tell everyone about it.

Lori Crete

Lori Crete is a licensed esthetician and the owner of Spa 10 in Encino, California. She is also the president and founder of the Esthetician Mentor, a business dedicated to helping beauty business owners around the world fill their appointment book, increase their profits and break through to the 6-figure mark. She is the creator of The Beauty Biz Show with Lori Crete and is on the editorial advisory board for Skin Inc. Magazine.

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