Sign in

Pink Report Examines What Women Want in Skin Care

Contact Author

Thank you for your inquiry. Please note that the author cannot provide individual medical advice. Also, if you have a customer service question, email customer service at

Fill out my online form.

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Login or sign up!

What drives women to select skin and body care products? How loyal are women to their products and brands?
The second Pink Report of 2007, Survival of the Prettiest: Face & Body Skin Care, is a comprehensive and unique look at what women want in skin care products, what she’ll buy and why.

The 100+ page study published by The Benchmarking Company (TBC), showcasing 14 important global skin care trends, five “vitals”—detailed views of the five top study findings, and hundreds of additional data points, is divided into chapters covering the consumer profile, her skin care routine, her skin care attitudes and motivators, her skin care brand awareness and use, her skin care brand attitudes, and her skin care purchasing behaviors.

Click here to view a sample of the report.

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!

Related Content