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What drives women to select skin and body care products? How loyal are women to their products and brands?
The second Pink Report of 2007, Survival of the Prettiest: Face & Body Skin Care, is a comprehensive and unique look at what women want in skin care products, what she’ll buy and why.
The 100+ page study published by The Benchmarking Company (TBC), showcasing 14 important global skin care trends, five “vitals”—detailed views of the five top study findings, and hundreds of additional data points, is divided into chapters covering the consumer profile, her skin care routine, her skin care attitudes and motivators, her skin care brand awareness and use, her skin care brand attitudes, and her skin care purchasing behaviors.
Click here to view a sample of the report.