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Boost Business With Blogs and Podcasts

By Peter Koeppel
Posted: January 2, 2008, from the January 2008 issue of Skin Inc. magazine.

page 4 of 4

      Make it easy for people to find your podcast. You can do that by submitting your podcast to different feed directories, such as FeedBurner.

Your way to profits
      When it comes to blogs and podcasts, the key to success is to be informational. Give people a lot of relevant information in order to keep them reading or listening. Yes, maintaining a blog or doing a regular podcast takes time and discipline. But when you consider the amount of credibility and exposure to new clients these technologies provide, no business can afford not to use these tools as vital parts of their online marketing mix.