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Increase Exposure and Sales With Social Media

By: Ido Kadman
Posted: March 28, 2011, from the April 2011 issue of Skin Inc. magazine.

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Social media should be an important part of your marketing plan, and can enhance your online presence tremendously, thus leading to increased traffic and sales.

Don’t forget to list your business on online directories such as Google Maps, Yelp!, Yahoo! Local, Best of the Web and LiveSearch. These are important tools in allowing potential new clients to find your business, as well as encouraging recommendations for your services.

Learn more about how YouTube can add a video aspect to your social media marketing.

Ido Kadman is a marketing communications specialist with more than 15 years of experience, nine of which have been in the spa and beauty arena. He is the USA Media Relations Director at Yon-Ka Paris, where he manages advertising, public relations, special events and social media efforts.